Analytics for high-ticket coaching businesses
Every ad, call, and payment in one warehouse you own.
We build the data layer for coaching and course businesses past $1M a year: webinar funnels, VSL funnels, setter teams, all of it reconciled against the cash that actually landed. Claude sits on top, so you ask a question and get the real number back.
Free, 30 minutes, on your live numbers. You leave with your leaks named in writing.
The problem
Ad spend in Meta. Leads in GoHighLevel. Calls in Calendly and Zoom. Payments in the processor. None of them agree, so seven-figure decisions get made on a gut feel.
Click or tap a problem. The demo below switches to match.
01showing
Which funnel actually closes?
Webinar, VSL, setters working the DMs. Deals land, and nobody can say which funnel produced them. So the scaling budget follows a hunch.
02see it →
What's your real close rate?
It depends on who counts it. Disqualified calls in or out. No-shows counted as held. The dashboard number looks fine while the truth drifts.
03see it →
What even counts as a show rate?
Webinar show-up and call show rate are different numbers, and call show rate moves by booking source. Without definitions you can't tell a healthy funnel from a leak.
One month of closed cash, tied back to its funnel
Sunday webinar$52K
Wednesday webinar$26K
DM setters$14K
VSL$8K
Illustrative. The audit finds your real split.
How it works
Six tools in. One answer out.
Everything flows one way: your sources into one warehouse, out to dashboards and reports your team actually reads, with Claude connected on top.
Meta Ads
GoHighLevel
Calendars
Zoom
Payment processor
Fivetran · Airbyte · a custom GHL connector
BigQuery
dbt honest metricsLooker dashboards
Slack reports
Claude
01
Unify
Fivetran and Airbyte pipe every source into BigQuery, plus a custom GoHighLevel connector for the data the others miss.
02
Fix the metrics
A dbt semantic layer encodes the rules, so close rate, show rate, and CAC mean the same thing in every report.
03
Connect spend to cash
Every closed payment traced back through the funnel that produced it, down to the exact ad when the ads module is in.
04
Ask it anything
Claude connects to the warehouse. Ask the question the way you'd say it out loud. The answer comes back sourced.
What's included
Exactly what a build covers.
One build, scoped to the funnels you actually run. There are no tiers and no add-on menu. Pricing gets set on the call once we count your sources.
A warehouse you own
Your own BigQuery project. Every source lands there, and it stays yours.
Every source connected
Ads, GoHighLevel, calendars, Zoom, your payment processor. Up to six sources across two funnels in the base build.
One buyer, one record
The same person matched across opt-in, booking, attendance, and payment, even when their details differ per system.
Every deal traced to its funnel
Per-deal source reconciliation on every build. With the ads module, spend joins to closed cash down to the exact ad.
Honest metrics
True show rates, close rate with DQs handled correctly, fully loaded CAC, real ROAS. The same method that showed a reported 9.4% close rate was really 27.9%.
Reports that come to you
Slack reporting on a schedule, plus Looker dashboards per module.
Claude on top
Ask your own warehouse a question and get a sourced answer in seconds. This is the flagship.
Yours after delivery
Documentation, the operator's SOP, and a training session for your team. After the build you never have to pay us again.
Funnel modulesWebinarVSLDM setterPhone setterOrganic
Layer modulesAd attributionCFO cash viewClaude answer layer
A build covers the modules for the funnels you run, and skips the ones you don't.
Live within 20 business days of full access, delivered in stages.
The alternatives
Why not just use Hyros?
Hyros or SegMetrics
Attribution software tracks ad clicks. It does not reconcile them against closers, payment processors, or cash that actually arrived, and you rent the data instead of owning it. We hand you the warehouse.
Hiring an analyst
Fractional data teams start around $5K a month, and you would still need the warehouse built first. We build the asset. An analyst is who you hire after us, if you ever need one.
DIY spreadsheets
That is what most teams are doing now, and it is exactly why nobody trusts the numbers.
Doing nothing
One misread funnel, or one bad month from a struggling rep, costs more than the build.
Proof
Seven months inside one coaching business.
No More Mondays runs paid traffic into webinars and sales calls. Over the seven months ending June 2026, every closed deal was traced to the funnel that produced it. These numbers come from their warehouse.
DecJanFebMarAprMayJun
$0M+
Contracted revenue, every deal tied to source
Monthly collected cash, Dec 2025 to Jun 2026, reconciled to the processor. Collected cash and contracted revenue are different numbers, on purpose.
Close rate · the same 258 deals, two definitions
9.4%
close rateDeals ÷ every booked call
Same 258 deals. Nearly 3× the number, just from what counts as a real chance to close.
Ask a new question
Seconds
to answer a brand-new question
01
They were just launching and nothing was tracked.
02
Taziem built the system: warehouse, honest metrics, attribution, Claude connected on top.
03
A year of running and refining it inside the business.
04
That system, packaged, is what Artiverse installs.
About
Taziem Uddin
Co-Founder & Managing Director
Taziem builds the data layer for high-ticket coaching businesses: one warehouse underneath, honest metrics in the middle, Claude on top.
He spent a year as Head of Operations at No More Mondays. They were just launching and nothing was tracked yet, so he built the whole system from scratch: every tool feeding one warehouse, every number checked against the cash that actually landed. Artiverse installs that same system in your business.
Work with Artiverse
Start with the free audit.
Free · 30 minutes
The Revenue Clarity Audit
We pull up your numbers together, live. I name the leaks I can see and what caused them, and the same day you get a one-page recap in writing. If a build makes sense we scope it on the call. If it doesn't, you keep the recap.
Founding rate · 2 builds open this quarter
Done for you · one build
The Revenue Clarity Engine
The full build: warehouse, honest metrics, attribution, dashboards, Slack reporting, and Claude on top. Delivered personally by the founder and live within 20 business days of full access. You own all of it, and the SOP to run it.
Scoped on the call · matched to your funnels and sources
Pricing is scoped on the call, matched to your stack and your stage.
The guarantee
Every number reconciles, or we keep working.
It reconciles
We do not hand over the build until every closed deal in the review window traces to a named source and rep, agreeing with your processor to the dollar. Until then we keep working at no extra cost.
You own everything
The warehouse, the models, the dashboards, and the operator's SOP with a training session for your team. After delivery you never have to pay us again.
Scoped access, on your infrastructure
Access is scoped to what each connection needs, and your data never leaves your systems.
Is this for you?
An honest fit check.
A fit if…
✓You're a high-ticket coaching or creator business doing roughly $1M to $20M a year.
✓You run paid → webinar / VSL → sales calls.
✓You have a setter / closer team.
✓You already use GHL, Calendly, an ad platform, and a processor, even if it's messy.
Not for you yet if…
×You're not running paid traffic or any consistent funnel.
×There's no sales-call motion.
×You want us to run your ads or your sales floor. We build the measurement layer.
Nothing tracked yet?
That's a smaller first step, and most of it you can do yourself. The free tracking playbook shows you how: booking links per funnel, setter ref codes, and a clean closer form.
Prefer it done for you? Bring it up on the call.
Does not includeRunning ads, building funnels, CRM admin, or managing your sales team.
Sound like you? The next step is a free 30-minute call on your actual numbers.
Book your free audit call →More free tools
Self-serve checks you can run today. None of them need a login.
FAQ
Questions, answered straight.
The free audit
See exactly where your money comes from.
Book the free audit call. Thirty minutes on your real numbers, your leaks named, and a written recap the same day.
Book your free audit call →Founder-led · 2 founding builds open this quarter