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The Artiverse blog

How high-ticket numbers get counted

Field notes from building the tracking behind sales calls: the definitions we use, the traps we have hit in the data, and the reasons we count the way we do.

SHOW RATE100%nobody fileda no-showlooks heldnever filed
· 6 min read

The dashboard said every prospect showed up

Twice in two months a client's show rate read 100% for two different reasons. Here is how we count show rate and close rate so a silent gap cannot make the number perfect.

show rateclose ratecall tracking